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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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NJ Content Writer Philadelphia

Scott McKelvey / July 24, 2013

How I Used Content Marketing 101 to Land My Biggest Client, and Why Any Business on the Face of the Earth Can Do What I Did

I posted a blog, as I do every week, and followed my usual email distribution and social sharing routine. A few people viewed my profile on Linkedin, and one …

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Scott McKelvey / July 17, 2013

Why You Need to Write for Your Audience, Not the Grammar Police

The great David Ogilvy once said: “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me …

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Scott McKelvey / July 10, 2013

How to Squeeze More Juice Out of Your Blog Content Right Now

Think of your blog as the tree with the biggest, fattest, juiciest oranges in all of Florida. That first squeeze – the initial posting and distribution – goes a …

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Recent Blog Articles

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  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
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