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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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NJ Blog Writing

Scott McKelvey / January 4, 2023

Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.

This week, I received an email alert for a new blog subscriber. Woohoo! I didn’t recognize the name or company, but a quick search revealed this person is …

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Shaping Culture and Vision The Internal Value of Content Marketing

Scott McKelvey / October 13, 2021

Shaping Culture and Vision: The Internal Value of Content Marketing

Most discussions about the value of content marketing focus on what you can accomplish by consistently creating compelling content for people outside the …

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How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

Scott McKelvey / July 21, 2021

How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

This is a process that’s a heavier lift than you may think when approached as a DIY project, whether you’re a CEO, executive director, sales rep, attorney, …

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Recent Blog Articles

  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value
  • Marketing Observations from My Summer Vacation, 2022 Edition
  • It’s All About Creating Moments of Human Connection

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Florence, NJ 08518
908-907-0031
info@ScottMcKelvey.com

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