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Scott McKelvey / December 7, 2012

Why My Daughter Getting in Trouble Might Make You Realize Your Marketing Message is in Trouble

Caitlin really is a very good little girl. But she’s two-and-a-half years old and has her moments. When Caitlin cops a toddler ‘tude, my wife and I always make …

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Scott McKelvey / August 13, 2012

How NOT to Offer Free Advice in Your Marketing

As I was driving to work this morning, I heard a PNC commercial on a major New York City radio station. The commercial started something like this. Keep in mind …

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