A few weeks ago, my 8-year-old daughter, Caitlin, had her first team softball practice. Her coach brought in a couple extra coaches to go over fundamentals – …
marketing message

Struggling with Your Marketing Message? Check Inside the Box.
I stumbled across a story on NPR’s The Salt about the frozen food industry’s upcoming marketing campaign, which is designed to convince people that frozen food, …
How Much Does Content Writing Cost? Here’s an Honest Answer.
This is a natural question that, without fail, is part of every initial conversation I have with a prospect. Ideally, it would come towards the end of a …