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marketing message

Scott McKelvey / April 10, 2019

Marketing Message Not Getting Through? Try the Ninja Batting Stance.

A few weeks ago, my 8-year-old daughter, Caitlin, had her first team softball practice. Her coach brought in a couple extra coaches to go over fundamentals – …

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Struggling With Your Marketing Message? Check Inside The Box.

Scott McKelvey / April 24, 2013

Struggling with Your Marketing Message? Check Inside the Box.

I stumbled across a story on NPR’s The Salt about the frozen food industry’s upcoming marketing campaign, which is designed to convince people that frozen food, …

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Scott McKelvey / February 27, 2013

How Much Does Content Writing Cost? Here’s an Honest Answer.

This is a natural question that, without fail, is part of every initial conversation I have with a prospect. Ideally, it would come towards the end of a …

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