A few weeks ago, my 8-year-old daughter, Caitlin, had her first team softball practice. Her coach brought in a couple extra coaches to go over fundamentals – proper throwing motion, how to stand in the batter’s box, how to swing the bat, etc. The coach who was teaching a good batting stance had obviously been around the block. He was an older guy who knew his stuff.
Read more...Struggling With Your Marketing Message? Check Inside The Box.
I stumbled across a story on NPR’s The Salt about the frozen food industry’s upcoming marketing campaign, which is designed to convince people that frozen food, especially frozen vegetables, are just as healthy as fresh foods. Or close to it.
Longevity and convenience are no longer strong enough selling points, so the industry is trying to change the way people think and feel about frozen food.
One industry representative points out that what we call “fresh” should be more accurately referred to as “raw” when you consider the amount of time that often passes from when the food is picked to when the food is actually eaten.
Read more...How Much Does Content Writing Cost? Here’s an Honest Answer.
This is a natural question that, without fail, is part of every initial conversation I have with a prospect. Ideally, it would come towards the end of a conversation. Realistically, it’s one of the first questions. Here’s the first part of my answer.
Read more...Why My Daughter Getting in Trouble Might Make You Realize Your Marketing Message is in Trouble
Caitlin really is a very good little girl. But she’s two-and-a-half years old and has her moments. When Caitlin cops a toddler ‘tude, my wife and I always make her say she’s sorry, and what she’s sorry for, so she knows what she did wrong – at least for the next 30 seconds or so. This is how part of a recent exchange went between my wife and daughter:
Read more...How NOT to Offer Free Advice in Your Marketing
As I was driving to work this morning, I heard a PNC commercial on a major New York City radio station. The commercial started something like this. Keep in mind that I’ve paraphrased some details that the vast majority of listeners like me would never remember because those details are irrelevant. Hi, I’m John C. […]
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