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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Free Marketing

Scott McKelvey / July 14, 2015

The Word “Free” in Marketing: Powerhouse or Red Flag?

It’s been called the most powerful word in the history of marketing, as powerful today as it has ever been. It’s been called the most overused and overrated …

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