Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …
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If Your Product Is Complicated, Focus on How It Helps, Not How It Works
Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …
Someone in Romania Subscribed to My Blog After Seeing Me Quoted in a Video Created by an Organization Based in Canada. What?!?!
Last week, someone from Romania subscribed to my blog. I sent her a quick note to thank her for subscribing and asked how she found me. It’s not like I get …