Lately, I’ve been receiving a bunch of requests to rewrite website content. Not as part of an overhaul of an ancient website, and not to account for recent …
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Why It’s Time to Put the “Leader” Back in Thought Leadership
Back in 2013, Forbes included “thought leadership” in its compilation of the most annoying business slang. The author basically said thought leadership was …
You Can’t Make This Stuff Up: Using Statistics Responsibly in Your Marketing
I recently wrote a blog article about making your website content voice search-friendly. While researching that article, I came across the claim that half of …