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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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content marketing

Scott McKelvey / September 10, 2014

Don’t Litter Your Marketing with These Kinds of Stock Images

We’ve all heard statistics about how images tend to lead to more views and more engagement, whether we’re talking about blog posts, websites or virtually any …

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Scott McKelvey / July 24, 2013

How I Used Content Marketing 101 to Land My Biggest Client, and Why Any Business on the Face of the Earth Can Do What I Did

I posted a blog, as I do every week, and followed my usual email distribution and social sharing routine. A few people viewed my profile on Linkedin, and one …

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Scott McKelvey / July 3, 2013

Why You Can’t Become an “Expert Writer” in 3 or 8 or 26 Steps

A few weeks ago, I received an email solicitation from probably the most well-known press release distribution service in the country with a headline that read, …

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Recent Blog Articles

  • Why Copy Must Have a Seat at the Table for Every Website Project
  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value

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