We’ve all heard statistics about how images tend to lead to more views and more engagement, whether we’re talking about blog posts, websites or virtually any …
content marketing
How I Used Content Marketing 101 to Land My Biggest Client, and Why Any Business on the Face of the Earth Can Do What I Did
I posted a blog, as I do every week, and followed my usual email distribution and social sharing routine. A few people viewed my profile on Linkedin, and one …
Why You Can’t Become an “Expert Writer” in 3 or 8 or 26 Steps
A few weeks ago, I received an email solicitation from probably the most well-known press release distribution service in the country with a headline that read, …