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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Scott McKelvey / February 27, 2019

Is Your Call-to-Action Wishful Thinking?

A few weeks ago, I shopped for a car for the first time in seven years. I wasn’t looking for a particular brand or model. I just wanted a small SUV that I could …

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Scott McKelvey / October 2, 2013

3 Core Content Components that Belong on Every Page of Your Website

With so much focus on content marketing, social media and mobile, it’s easy to overlook the fundamentals of the company website. And with so much emphasis being …

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