Client testimonials, while heartfelt and sincere, tend to be vague and rarely tell the whole story. I recommend sharing deeper success stories that truly capture the value you deliver. Think of them as informal, more engaging case studies. Here’s how it works.
I interview someone from your company to get background information. I interview your client to get their perspective – their problems, your solution and process, and the results you delivered. Then I weave both perspectives into a cohesive story that focuses on the client experience, but also does justice to the work you did to make that experience possible.
When you say something about your business, it’s a claim. When someone else says the same thing about your business, it’s a fact. Tell an engaging story with the right combination of facts and emotion and you have marketing gold.
Here are examples of success stories I’ve written for my clients.
Natural Healthcare Center
An NHC Success Story: Ashley’s Journey to Find Answers… and Hope
Look Solutions USA
Why Roger George Special Effects Recommends Look Solutions Fog and Haze Machines to Hollywood
Why K-F/X Only Uses Look Solutions Fog and Haze Machines to Create “The Look”
Ancero Helps Upper Township Improve Call Quality and Reliability with Cloud-Based Communications
Greenway Refuses to Let Difficult Circumstances Prevent a Happy Ending
3 Home Purchases. 13 Months. 1 Trusted Mortgage Lender.
Eleo Donor Management Software
How this Dress for Success Affiliate Harnessed the Power of Data
Healthcare Foundations Simplify Fundraising with Eleo
Making Waves Swim School
For the Salam Family, Learning to Swim Has Been Life-Changing
Swim Team? No Thanks. Water Polo Is More My Speed.
Scott McKelvey Copywriting & Marketing
How a Local Software Company Elevated the Quality of Its Blog Content
You have happy clients. Let’s talk about how we can turn those success stories into strategic marketing tools.