Client testimonials, while heartfelt and sincere, tend to be vague and rarely tell the whole story. I recommend sharing deeper success stories that truly capture the value you deliver. Think of them as informal, more engaging case studies. Here’s how it works.
I interview someone from your company to get background information. I interview your client to get their perspective – their problems, your solution and process, and the results you delivered. Then I weave both perspectives into a cohesive story that focuses on the client experience, but also does justice to the work you did to make that experience possible.
When you say something about your business, it’s a claim. When someone else says the same thing about your business, it’s a fact. Tell an engaging story with the right combination of facts and emotion and you have marketing gold.
Here are examples of success stories I’ve written for my clients.
Eleo Donor Management Software
Making Waves Swim School
Scott McKelvey Copywriting & Marketing
You have happy clients. Let’s talk about how we can turn those success stories into strategic marketing tools.