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Recent Blog Articles

B2B Content Marketing Study: Website Content Value and Refreshes Drive Success

Scott McKelvey / October 28, 2020

B2B Content Marketing Study: Website Content Refreshes and Value Drive Success

Each year, the B2B Content Marketing Benchmarks, Budgets, and Trends report from the Content Marketing Institute is packed with valuable insights into what …

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Live Interviews Over Questionnaires

Scott McKelvey / September 23, 2020

Live Interviews Over Questionnaires, Hands Down. Here’s Why.

Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …

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If Your Product Is Complicated, Focus on How It Helps, Not How It Works

Scott McKelvey / August 12, 2020

If Your Product Is Complicated, Focus on How It Helps, Not How It Works

Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …

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