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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Recent Blog Articles

Scott McKelvey / January 4, 2023

Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.

This week, I received an email alert for a new blog subscriber. Woohoo! I didn’t recognize the name or company, but a quick search revealed this person is …

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What Marketers Can Learn from Mrs Parkers Storytelling Advice to Ralphie

Scott McKelvey / December 7, 2022

What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie

Spoiler Alert: If you plan to watch A Christmas Story Christmas, the sequel to the 1983 classic, A Christmas Story, this article will give away parts of the …

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Scott McKelvey / October 12, 2022

Research: Thought Leadership Got Crowded but Still Delivers Serious Value

Three years ago, I wrote an article about what thought leadership is, the perceived value of thought leadership content, and how to give that content more …

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