Is Van Damme's Volvo Video Worthy Of The Hype? | Scott McKelvey Copywriting & Marketing

I’ve seen a lot of praise heaped upon the Volvo Trucks video featuring the “Epic Split” by Jean Claude Van Damme. Personally, I had two flashbacks.

First, I pictured Van Damme’s torturous martial arts training in the movie Bloodsport. This was my introduction to the Van Damme split, but in this case, his ankles were tied to two trees and he was being “stretched.” Ouch.

Second, I was horrified to hear the resurrection of Enya’s Only Time, a song I played ad nauseam during the tail end of my time as a radio deejay. It was enough to make me say matté (Bloodsport reference).

As of this writing, the video has been viewed more than 64 million times. If you’re not among the 64 million, behold… the Epic Split.

Read the full post at WebSearchSocial.com.

Scott McKelvey

I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.

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