Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn …
Uncategorized
As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 2)
In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …
As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 1)
I’ve noticed two troubling trends that motivated me to write this article. The first involves “consultants” telling business owners that the quality of …