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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Scott McKelvey / May 7, 2020

Webinar: Position Yourself as an Expert with Content that Connects

Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn …

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Scott McKelvey / February 6, 2019

As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 2)

In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …

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Scott McKelvey / January 23, 2019

As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 1)

I’ve noticed two troubling trends that motivated me to write this article. The first involves “consultants” telling business owners that the quality of …

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