I’ve noticed two troubling trends that motivated me to write this article. The first involves “consultants” telling business owners that the quality of …
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Newsletter or Blog? Wrong Question.
Should I do a newsletter or blog? Which is better? I have this conversation all the time with clients who want to find the magic formula for getting their …
How Asking Questions within Your Marketing Content Keeps Your Audience Engaged
I’ve read a ton of articles about asking questions in the headline of a blog article, a web page, or the cover of a brochure. But asking questions within …