In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …
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As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 1)
I’ve noticed two troubling trends that motivated me to write this article. The first involves “consultants” telling business owners that the quality of …
Newsletter or Blog? Wrong Question.
Should I do a newsletter or blog? Which is better? I have this conversation all the time with clients who want to find the magic formula for getting their …