Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …
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Webinar: Position Yourself as an Expert with Content that Connects
Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn …
As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 2)
In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …