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How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

Scott McKelvey / July 21, 2021

How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

This is a process that’s a heavier lift than you may think when approached as a DIY project, whether you’re a CEO, executive director, sales rep, attorney, …

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Live Interviews Over Questionnaires

Scott McKelvey / September 23, 2020

Live Interviews Over Questionnaires, Hands Down. Here’s Why.

Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …

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Scott McKelvey / May 7, 2020

Webinar: Position Yourself as an Expert with Content that Connects

Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn …

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Recent Blog Articles

  • It’s All About Creating Moments of Human Connection
  • Shaping Culture and Vision: The Internal Value of Content Marketing
  • How to Turn What’s in Your Brain and Heart into Strategic Marketing Content
  • Finding Your Writing Voice May Be Simpler Than You Think
  • Stuck for Blog Topics? Answer These 7 Questions for Strategic Inspiration.

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