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Live Interviews Over Questionnaires

Scott McKelvey / September 23, 2020

Live Interviews Over Questionnaires, Hands Down. Here’s Why.

Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …

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Scott McKelvey / May 7, 2020

Webinar: Position Yourself as an Expert with Content that Connects

Gone are the days when you could rattle off a list of services, features, and benefits, call it marketing, and expect people to do business with you. To earn …

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Scott McKelvey / February 6, 2019

As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 2)

In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …

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