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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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MARKETING OBSERVATIONS FROM SUMMER VACATION

Scott McKelvey / September 7, 2022

Marketing Observations from My Summer Vacation, 2022 Edition

This wasn’t just another family vacation. This was our first vacation in three years with minimal Covid concerns. This was our first summer vacation at …

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How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

Scott McKelvey / July 21, 2021

How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

This is a process that’s a heavier lift than you may think when approached as a DIY project, whether you’re a CEO, executive director, sales rep, attorney, …

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Live Interviews Over Questionnaires

Scott McKelvey / September 23, 2020

Live Interviews Over Questionnaires, Hands Down. Here’s Why.

Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …

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Recent Blog Articles

  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value
  • Marketing Observations from My Summer Vacation, 2022 Edition

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