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Observations & Commentary

Live Interviews Over Questionnaires

Scott McKelvey / September 23, 2020

Live Interviews Over Questionnaires, Hands Down. Here’s Why.

Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …

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Scott McKelvey / April 1, 2020

A Lesson in Surviving a Crisis from My Local Bagel Shop (Plus My Random Thoughts)

My family’s first day of social distancing was on my birthday. Awesome. The decision to close my daughters’ schools had been announced the night before, …

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Why Unsubscribes Are Not a Sign of the Apocalypse

Scott McKelvey / March 20, 2019

Why Unsubscribes Are Not a Sign of the Apocalypse

I have to admit, I used to get pretty bummed when someone would unsubscribe from my blog. Especially if it was a former client, a decent prospect, or someone …

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