First, let me say I have no connection whatsoever with Duluth Trading Company unless you count the jacket I just got as an early Christmas present. And I’m not receiving anything in exchange for what I’m about to say. Of course, if they wanted to send me a little something, it would be insulting for me to refuse. But anyway…
Read more...What LinkedIn Users Want from Content, the Engagement Obsession, and What Really Matters
LinkedIn recently published an infographic based on research conducted in 2016 to determine how professional audiences engage with content on the professional networking platform. A few things surprised me.
Read more...I Call BS on the Conclusions from This Advertising Study and Others Like It
The headline of an article I recently read is “Social Advertising Isn’t Really Driving Conversions.” According to a study cited in the article, 16% of respondents age 13 and older said they made a purchase based on a Facebook ad. For Instagram, it was 4 percent. For Snapchat, it was just 1 percent. The overall […]
Read more...Marketing Observations from My Summer Vacation, Hershey Edition
This year, we drove a couple hours to lovely Hershey, PA. We stayed at the Hershey Lodge, where we spent time each day at their indoor water park, complete with two pools and three water slides. We went to the Hershey Park amusement park two times in three days, and then hit the Dutch Wonderland amusement park on the way home. It was the most physically exhausting vacation ever.
Read more...The Absolute Worst Advice I’ve Ever Seen in an Email Newsletter
I get newsletters periodically from companies that provide me a service or product – cable/internet, mortgage, utilities, mobile, email, e-commerce sites, etc. For some reason, I don’t unsubscribe to most of them. Some are amusing for their ineptitude. For some, I’m holding out hope that I’ll someday be the recipient of a promotion that actually has value for my family and me. Maybe the marketing nerd in me is hoping to learn something from a newsletter that’s particularly effective and/or clever.
Read more...The One Thing You Should Always Say and the One Thing You Should Never Say to an Unhappy Customer
My wife and I decided to have a stamped concrete patio built. Not an elaborate backyard oasis, but a place where we could relax with a cup of coffee or a glass of wine, and I could teach my daughters the fine art of grilling. We went to a friend of a friend’s house where a stamped concrete patio was built a year ago. The neighbor was very happy with the contractor, and we loved the look.
Read more...2 Dumb Mistakes I Made with My Blog and the Bigger Mistake that Drove Me to Dumbness
Half of being smart is knowing what you are dumb about. –Solomon Short I’m secure enough in my manhood as a content writer, marketer and blogger that I can admit when I did something dumb. Not that manhood has anything to do with content writing, marketing and blogging, although it could have something to do […]
Read more...Marketing Observations from My Summer Vacation, 2016 Edition
My family moved a few months ago, so we had to wait until we had a deal in place to sell our house to book a vacation. Because options were limited, we decided to go back to the exact same beachfront condo as last year in beautiful Wildwood, NJ. There’s something to be said for the known quantity.
Read more...Tales from My Weeklong Odyssey: How Companies Won and Lost My Business
It was an equally exciting and stressful week for my family as we put our house on the market, moved closer to finalizing the purchase of our new house, embarked on our first family bowling excursion, celebrated Valentine’s Day, and enjoyed a three-day weekend. Well, my wife, Kelly, and our daughters, Caitlin and Cassidy, enjoyed a three-day weekend. I worked on Monday.
Read more...Proof that Doing Good Is Becoming a Business Necessity
When I see people share research data, it’s usually related to money or finding the best way to do something. Which makes sense because we all want to make more money and become better at what we do. What online marketing tactics deliver the highest ROI? What types of content produce the highest engagement? What are the latest sales and revenue numbers in a particular industry? What kind of technology can help you reduce costs? Of course, it would be a sin to miss the latest “best times to post on Facebook” article.
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