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Observations & Commentary

Its All About Creating Moments of Human Connection

Scott McKelvey / December 15, 2021

It’s All About Creating Moments of Human Connection

I recently wrote website content for The Little Speech Tree, a new pediatric speech therapy practice in North Carolina. When I spoke with founder Caitlin Burke, …

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Live Interviews Over Questionnaires

Scott McKelvey / September 23, 2020

Live Interviews Over Questionnaires, Hands Down. Here’s Why.

Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …

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Scott McKelvey / April 1, 2020

A Lesson in Surviving a Crisis from My Local Bagel Shop (Plus My Random Thoughts)

My family’s first day of social distancing was on my birthday. Awesome. The decision to close my daughters’ schools had been announced the night before, …

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Recent Blog Articles

  • It’s All About Creating Moments of Human Connection
  • Shaping Culture and Vision: The Internal Value of Content Marketing
  • How to Turn What’s in Your Brain and Heart into Strategic Marketing Content
  • Finding Your Writing Voice May Be Simpler Than You Think
  • Stuck for Blog Topics? Answer These 7 Questions for Strategic Inspiration.

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