Back in 2013, Forbes included “thought leadership” in its compilation of the most annoying business slang. The author basically said thought leadership was …
Marketing Strategy
You Can’t Make This Stuff Up: Using Statistics Responsibly in Your Marketing
I recently wrote a blog article about making your website content voice search-friendly. While researching that article, I came across the claim that half of …
Tales from my Website Update: Highlights, Lowlights, and Why I Made the Decisions I Did
I launched ScottMcKelvey.com on St. Patrick’s Day of 2006. Every new version has been released on St. Patrick’s Day. The timing didn’t work out for version …