Last month, I went to a Lower Bucks County Chamber of Commerce event where the speaker, Brynne Tillman, delivered a keynote on using LinkedIn for social …
Marketing Strategy
Landing Page Content: How Much You Need and Keys to Maximizing Conversions
When I’m asked to write landing page content, the client often has one directive. “Keep it short! Nobody will read more than the headline and a couple …
Why It’s Time to Put the “Leader” Back in Thought Leadership
Back in 2013, Forbes included “thought leadership” in its compilation of the most annoying business slang. The author basically said thought leadership was …