Most people I know have already kicked 2020 to the curb and are eager to watch it disappear into the rearview mirror. I can’t blame them. At the same …
Marketing Strategy
Are Doing Enough to Educate Your Prospects and Earn Their Business?
Earlier this year, I was interviewing a senior executive of an IT company for a thought leadership article. He had just wrapped up a series of virtual webinars …
If Your Product Is Complicated, Focus on How It Helps, Not How It Works
Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …