When it comes to creating or updating a website, the copywriter is often the last one invited to the party. There are a few different scenarios I typically …
Marketing Strategy
Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
This week, I received an email alert for a new blog subscriber. Woohoo! I didn’t recognize the name or company, but a quick search revealed this person is …
Research: Thought Leadership Got Crowded but Still Delivers Serious Value
Three years ago, I wrote an article about what thought leadership is, the perceived value of thought leadership content, and how to give that content more …