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B2B Content Marketing Study: Website Content Value and Refreshes Drive Success

Scott McKelvey / October 28, 2020

B2B Content Marketing Study: Website Content Refreshes and Value Drive Success

Each year, the B2B Content Marketing Benchmarks, Budgets, and Trends report from the Content Marketing Institute is packed with valuable insights into what …

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Why Brands May Dislike the Facebook Dislike Button

Scott McKelvey / September 22, 2015

Why Brands May Dislike the Facebook Dislike Button

After years of resistance, Facebook seems to be giving in to user pressure, announcing last week that it’s working on a “dislike” button. The exact form of the …

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Scott McKelvey / December 9, 2014

Why Marketers and SMBs Need to Take Online Security Seriously

I know what you’re thinking. Why is the content writer talking about online security? Well, I write quite a bit about building trust and credibility and how …

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Recent Blog Articles

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  • Are Doing Enough to Educate Your Prospects and Earn Their Business?
  • B2B Content Marketing Study: Website Content Refreshes and Value Drive Success

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