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Content Writing

Scott McKelvey / April 10, 2019

Marketing Message Not Getting Through? Try the Ninja Batting Stance.

A few weeks ago, my 8-year-old daughter, Caitlin, had her first team softball practice. Her coach brought in a couple extra coaches to go over fundamentals – …

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Scott McKelvey / February 27, 2019

Is Your Call-to-Action Wishful Thinking?

A few weeks ago, I shopped for a car for the first time in seven years. I wasn’t looking for a particular brand or model. I just wanted a small SUV that I could …

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Scott McKelvey / July 11, 2018

The Secret to Winning with Conversational Content (It’s Not Just the Words)

I often talk about the importance of writing conversationally. Like people talk, as David Ogilvy once said. When your marketing content sounds like how you …

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