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Content Writing

Scott McKelvey / August 14, 2019

How to Make Your Website Content Voice Search-Friendly

Let me start with a quick reality check. Voice search is not about to take over the world. “Wait a minute,” you say. “Half of all searches will be …

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Scott McKelvey / April 10, 2019

Marketing Message Not Getting Through? Try the Ninja Batting Stance.

A few weeks ago, my 8-year-old daughter, Caitlin, had her first team softball practice. Her coach brought in a couple extra coaches to go over fundamentals – …

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Scott McKelvey / February 27, 2019

Is Your Call-to-Action Wishful Thinking?

A few weeks ago, I shopped for a car for the first time in seven years. I wasn’t looking for a particular brand or model. I just wanted a small SUV that I could …

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