A few weeks ago, my 8-year-old daughter, Caitlin, had her first team softball practice. Her coach brought in a couple extra coaches to go over fundamentals – …
Content Writing
Is Your Call-to-Action Wishful Thinking?
A few weeks ago, I shopped for a car for the first time in seven years. I wasn’t looking for a particular brand or model. I just wanted a small SUV that I could …
The Secret to Winning with Conversational Content (It’s Not Just the Words)
I often talk about the importance of writing conversationally. Like people talk, as David Ogilvy once said. When your marketing content sounds like how you …