Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …
Content Writing
Strategic Marketing Message or Words on a Page: Which Describes Your Website Content?
Lately, I’ve been receiving a bunch of requests to rewrite website content. Not as part of an overhaul of an ancient website, and not to account for recent …
How to Make Your Website Content Voice Search-Friendly
Let me start with a quick reality check. Voice search is not about to take over the world. “Wait a minute,” you say. “Half of all searches will be …