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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Content Writing

If Your Product Is Complicated, Focus on How It Helps, Not How It Works

Scott McKelvey / August 12, 2020

If Your Product Is Complicated, Focus on How It Helps, Not How It Works

Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …

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Strategic Marketing Message or Words on a Page: Which Describes Your Website Content?

Scott McKelvey / January 8, 2020

Strategic Marketing Message or Words on a Page: Which Describes Your Website Content?

Lately, I’ve been receiving a bunch of requests to rewrite website content. Not as part of an overhaul of an ancient website, and not to account for recent …

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Scott McKelvey / August 14, 2019

How to Make Your Website Content Voice Search-Friendly

Let me start with a quick reality check. Voice search is not about to take over the world. “Wait a minute,” you say. “Half of all searches will be …

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Recent Blog Articles

  • Why Copy Must Have a Seat at the Table for Every Website Project
  • The 800-Pound, AI-Generated Gorilla in the Room
  • Someone Subscribed to My Blog When an Article I Wrote in 2014 Showed Up on Google. Here’s Why It Matters.
  • What Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
  • Research: Thought Leadership Got Crowded but Still Delivers Serious Value

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