Before I started writing this article, I poked around the vast online universe to see what kind of advice others were giving on this topic. Just to clarify, …
Content Writing
Less Facts, More Feels: The Key to a Successful Small Business About Page
In the olden (not golden) days of the world wide web, About pages on websites were cold, sterile, and booooring. You would typically find a mission statement …
If Your Product Is Complicated, Focus on How It Helps, Not How It Works
Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …