In the olden (not golden) days of the world wide web, About pages on websites were cold, sterile, and booooring. You would typically find a mission statement …
Content Writing
If Your Product Is Complicated, Focus on How It Helps, Not How It Works
Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …
Strategic Marketing Message or Words on a Page: Which Describes Your Website Content?
Lately, I’ve been receiving a bunch of requests to rewrite website content. Not as part of an overhaul of an ancient website, and not to account for recent …