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Less Facts, More Feels: The Key to a Successful Small Business About Page

Scott McKelvey / January 29, 2021

Less Facts, More Feels: The Key to a Successful Small Business About Page

In the olden (not golden) days of the world wide web, About pages on websites were cold, sterile, and booooring. You would typically find a mission statement …

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If Your Product Is Complicated, Focus on How It Helps, Not How It Works

Scott McKelvey / August 12, 2020

If Your Product Is Complicated, Focus on How It Helps, Not How It Works

Simplicity sells. No doubt about it. The easier a product is to understand, the more comfortable someone will be with their purchase decision. If they “get” …

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Strategic Marketing Message or Words on a Page: Which Describes Your Website Content?

Scott McKelvey / January 8, 2020

Strategic Marketing Message or Words on a Page: Which Describes Your Website Content?

Lately, I’ve been receiving a bunch of requests to rewrite website content. Not as part of an overhaul of an ancient website, and not to account for recent …

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Recent Blog Articles

  • Less Facts, More Feels: The Key to a Successful Small Business About Page
  • What 2020 Stories Will You Tell to Support Your Growth in 2021?
  • Are Doing Enough to Educate Your Prospects and Earn Their Business?
  • B2B Content Marketing Study: Website Content Refreshes and Value Drive Success
  • Live Interviews Over Questionnaires, Hands Down. Here’s Why.

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