Last week, REI (Recreational Equipment, Inc.) announced that all of its 143 stores would be closed on Black Friday. REI’s 12,000 employees are encouraged to …
Branding
Beware of Sales Reps Who Use Branding as a Cop Out
In my former life as a creative director in radio, my first question to a sales rep who asked for a new commercial script was, “What’s the goal of the …
How’s Your Website’s Elevator Pitch?
Legend has it that the origins of the elevator pitch go back to old Hollywood. A screenwriter would follow a studio executive into an elevator and pitch an idea …