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Why REI’s #OptOutside Anti-Black Friday Stand Is a Winner

Scott McKelvey / November 3, 2015

Why REI’s #OptOutside Anti-Black Friday Stand Is a Winner

Last week, REI (Recreational Equipment, Inc.) announced that all of its 143 stores would be closed on Black Friday. REI’s 12,000 employees are encouraged to …

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Beware of Sales Reps Who Use Branding as a Cop Out

Scott McKelvey / September 15, 2015

Beware of Sales Reps Who Use Branding as a Cop Out

In my former life as a creative director in radio, my first question to a sales rep who asked for a new commercial script was, “What’s the goal of the …

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Scott McKelvey / March 3, 2015

How’s Your Website’s Elevator Pitch?

Legend has it that the origins of the elevator pitch go back to old Hollywood. A screenwriter would follow a studio executive into an elevator and pitch an idea …

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Recent Blog Articles

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  • Shaping Culture and Vision: The Internal Value of Content Marketing
  • How to Turn What’s in Your Brain and Heart into Strategic Marketing Content
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  • Stuck for Blog Topics? Answer These 7 Questions for Strategic Inspiration.

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