Left: Demonstrating the ninja batting stance, minus the ninja face. Right: Putting what she learned to good use in front of awestruck onlookers at The Yard at …
Why Unsubscribes Are Not a Sign of the Apocalypse
I have to admit, I used to get pretty bummed when someone would unsubscribe from my blog. Especially if it was a former client, a decent prospect, or someone …
Is Your Call-to-Action Wishful Thinking?
A few weeks ago, I shopped for a car for the first time in seven years. I wasn’t looking for a particular brand or model. I just wanted a small SUV that I could …
As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 2)
In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …
As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 1)
I’ve noticed two troubling trends that motivated me to write this article. The first involves “consultants” telling business owners that the quality of …