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I’ve stopped trying to come up with a clever name for this blog because I’m pretty sure nobody cares. Instead, I’ve tried to focus on providing helpful information about copywriting and marketing, offering a unique take on each topic. If you feel I’ve succeeded, please subscribe to receive emails when new articles are published and share your favorites with your network.

Scott McKelvey / April 10, 2019

Marketing Message Not Getting Through? Try the Ninja Batting Stance.

Left: Demonstrating the ninja batting stance, minus the ninja face. Right: Putting what she learned to good use in front of awestruck onlookers at The Yard at …

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Why Unsubscribes Are Not a Sign of the Apocalypse

Scott McKelvey / March 20, 2019

Why Unsubscribes Are Not a Sign of the Apocalypse

I have to admit, I used to get pretty bummed when someone would unsubscribe from my blog. Especially if it was a former client, a decent prospect, or someone …

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Scott McKelvey / February 27, 2019

Is Your Call-to-Action Wishful Thinking?

A few weeks ago, I shopped for a car for the first time in seven years. I wasn’t looking for a particular brand or model. I just wanted a small SUV that I could …

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Scott McKelvey / February 6, 2019

As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 2)

In the previous article, I aired my frustration about marketing and search engine optimization (SEO) “consultants” who tell their clients that the quality of …

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Scott McKelvey / January 23, 2019

As You Chase Google Algorithms, Are You Leaving Your Audience Behind? (Part 1)

I’ve noticed two troubling trends that motivated me to write this article. The first involves “consultants” telling business owners that the quality of …

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