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Scott McKelvey Copywriting & Marketing

I write marketing content that explains what you do, and the value of what you do, in a way that matters to your ideal client.

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Scott McKelvey’s Blog

I’ve stopped trying to come up with a clever name for this blog because I’m pretty sure nobody cares. Instead, I’ve tried to focus on providing helpful information about copywriting and marketing, offering a unique take on each topic. If you feel I’ve succeeded, please subscribe to receive emails when new articles are published and share your favorites with your network.

Shaping Culture and Vision The Internal Value of Content Marketing

Scott McKelvey / October 13, 2021

Shaping Culture and Vision: The Internal Value of Content Marketing

Most discussions about the value of content marketing focus on what you can accomplish by consistently creating compelling content for people outside the …

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How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

Scott McKelvey / July 21, 2021

How to Turn What’s in Your Brain and Heart into Strategic Marketing Content

This is a process that’s a heavier lift than you may think when approached as a DIY project, whether you’re a CEO, executive director, sales rep, attorney, …

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Scott McKelvey / June 9, 2021

Finding Your Writing Voice May Be Simpler Than You Think

Before I started writing this article, I poked around the vast online universe to see what kind of advice others were giving on this topic. Just to clarify, …

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Scott McKelvey / March 24, 2021

Stuck for Blog Topics? Answer These 7 Questions for Strategic Inspiration.

“I’m struggling to come up with blog topics.” It’s something I hear at least once a month from my clients. And it’s not just the small business owner who’s …

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Less Facts, More Feels: The Key to a Successful Small Business About Page

Scott McKelvey / January 29, 2021

Less Facts, More Feels: The Key to a Successful Small Business About Page

In the olden (not golden) days of the world wide web, About pages on websites were cold, sterile, and booooring. You would typically find a mission statement …

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