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Scott McKelvey’s Blog

I’ve stopped trying to come up with a clever name for this blog because I’m pretty sure nobody cares. Instead, I’ve tried to focus on providing helpful information about copywriting and marketing, offering a unique take on each topic. If you feel I’ve succeeded, please subscribe to receive emails when new articles are published and share your favorites with your network.

Less Facts, More Feels: The Key to a Successful Small Business About Page

Scott McKelvey / January 29, 2021

Less Facts, More Feels: The Key to a Successful Small Business About Page

In the olden (not golden) days of the world wide web, About pages on websites were cold, sterile, and booooring. You would typically find a mission statement …

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What 2020 Stories Will You Tell to Support Your Growth in 2021

Scott McKelvey / January 11, 2021

What 2020 Stories Will You Tell to Support Your Growth in 2021?

Most people I know have already kicked 2020 to the curb and are eager to watch it disappear into the rearview mirror. I can’t blame them. At the same …

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Are Doing Enough to Educate Your Prospects and Earn Their Business

Scott McKelvey / November 18, 2020

Are You Doing Enough to Educate Your Prospects and Earn Their Business?

Earlier this year, I was interviewing a senior executive of an IT company for a thought leadership article. He had just wrapped up a series of virtual webinars …

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B2B Content Marketing Study: Website Content Value and Refreshes Drive Success

Scott McKelvey / October 28, 2020

B2B Content Marketing Study: Website Content Refreshes and Value Drive Success

Each year, the B2B Content Marketing Benchmarks, Budgets, and Trends report from the Content Marketing Institute is packed with valuable insights into what …

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Live Interviews Over Questionnaires

Scott McKelvey / September 23, 2020

Live Interviews Over Questionnaires, Hands Down. Here’s Why.

Two days ago, I was speaking with a new client – the owner of a small, boutique accounting firm here in New Jersey – about her website content. She started the …

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