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Scott McKelvey / August 4, 2012

Beyond Logos and Slogans: What Your Brand Is Really All About

It’s not uncommon for a fellow business owner to look at my logo and say, “That’s a great brand!” What they were really saying was, “I like your logo!”  You really can’t create a brand in Photoshop, even if you add a slogan.  Both can be valuable parts of your overall image, but your brand is something entirely different.

Click here to read the full post at WebSearchSocial.com.

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Filed Under: Branding

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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