Beyond Logos and Slogans: What Your Brand Is Really All About | Scott McKelvey Copywriting & Marketing

It’s not uncommon for a fellow business owner to look at my logo and say, “That’s a great brand!” What they were really saying was, “I like your logo!” You really can’t create a brand in Photoshop, even if you add a slogan. Both can be valuable parts of your overall image, but your brand is something entirely different.

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Scott McKelvey

I’m a copywriter, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.

http://www.ScottMcKelvey.com/about/