Cartoonist and best-selling author Hugh MacLeod said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” I think he had marketing clichés in mind. It doesn’t matter if someone is reading, viewing or listening to your marketing, or having a conversation with you or one of your employees. One of the best ways to lose a potential customer’s interest is by using clichés.
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I’m a content writer, marketing consultant, lifelong New Jersey resident, husband to a beautiful wife and father to two beautiful girls. I love playing with my daughters, a day at the boardwalk, sarcasm, craft beer and grilling. I despise beating around the bush, synchronized swimming, Toddlers & Tiaras and onions. Most people don’t know I used to be a radio DJ and once wrote, produced and voiced a commercial for the TV show 24. Two places I want to visit before I die are Ireland and Norway, the homes of my ancestors. One place I never want to revisit is my first apartment because my creepy landlord, Monty, freaked me out. That just about covers it.
