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Scott McKelvey / August 4, 2012

10 Worst Marketing Clichés

Cartoonist and best-selling author Hugh MacLeod said, “If you talked to people the way advertising talked to people, they’d punch you in the face.”  I think he had marketing clichés in mind.  It doesn’t matter if someone is reading, viewing or listening to your marketing, or having a conversation with you or one of your employees. One of the best ways to lose a potential customer’s interest is by using clichés.

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Filed Under: Content Writing

Scott McKelvey

Content writer. Marketing consultant. Storyteller. Communicator. Interviewer. Listener. Information sponge. Simplifier of the complex. Husband. Dad to two girls. Homework checker. Soccer coach. Not necessarily in that order.

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