Beyond Logos and Slogans: What Your Brand Is Really All About

It’s not uncommon for a fellow business owner to look at my logo and say, “That’s a great brand!” What they were really saying was, “I like your logo!”  You really can’t create a brand in Photoshop, even if you add a slogan.  Both can be valuable parts of your overall image, but your brand is something entirely different.

Click here to read the full post at WebSearchSocial.com.